Digital Marketing Support
Our team has a great deal of experience and success in digital marketing, previously running successful campaigns for household names and local businesses alike. A lot of our experience and training started within corporate digital marketing and over the years we have refined these skills and learned how to apply them effectively to businesses of any size.
We will work with you collaboratively to help your team improve their digital marketing skills and support them where needed (the more technical bits). We want to help our clients become self-sufficient with their digital marketing, only relying on our services to improve or support where needed.
Search Engine Optimisation (SEO) is often misunderstood, but can become the most powerful marketing tool at your disposal. Every single one of your prospective customers is looking for answers through Search Engines (usually Google), we can help them find you. This is not a dark art, but something most teams can learn to deliver effectively and consistently.
Conversion Rate Optimisation (CRO) is the process of improving how many of your audience convert. If you were to imagine 100 visitors land on your website, how many of them could you convert into customers? If you were able to improve this percentage first, then imagine the impact it would have on all marketing activities. CRO is one of the most effective ways of improving any marketing campaign.
You may think that PPC (Pay Per Click, an alias for Digital Advertising) is very expensive and doesn't produce any profits. This couldn't be further from the truth, effective advertising can be the most profitable marketing activity of all, but it requires careful planning, skill and analysis to work. We can help you understand how to use PPC to effectively grow your business.
One of the most powerful tools in your marketing arsenal is the ability to track and measure nearly everything you do. It may seem overwhelming at first, but Google Analytics, Search Console, HotJar and more can be simplified and automated to show you only what you need to know. If you don't measure what you do, how do you know whether it is working?
Often the first tools businesses look to grow their business online, Social Media is often used ineffectively and results in a waste of time and money. For example; did you know that Facebook artificially suppresses posts that are designed to advertise or promote businesses? We know how these platforms work and how to get the most out of them.
One of the most powerful and misused tools, Email Marketing is an incredibly effective way of communicating with your audience, customers and contacts. We can help review your Email Marketing efforts so far and understand how to improve your open rates, conversion rates and audience engagement.
So concise and clear. The best marketing advice so far. As a young company I feel privileged to have had this fantastic advice so early and I really think it will make a difference to our success. Thank you Ben. I will recommend you highly.
Woodlands Self Store Ltd
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